Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its impo

Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and le

Engineering design concerns us all. In new products we expect higher quality, better reliability, lower cost, improved safety and more respect for the environme

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to br

This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools an