What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also req

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next l

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires

A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.