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Marketing Big Oil: Brand Lessons from the World’s Largest Companies
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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of the
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,
Taking Evil Seriously
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While moral philosophy has traditionally been understood as an examination of the good life, this book argues that ethical inquiry should, rather, begin from an
The Right to Conscientious Objection to Military Service and Turkey’s Obligations under International Human Rights Law
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This study examines Turkey's non-recognition of the right to conscientious objection to military service and locates this non-recognition within the context of
The Crisis-Prone Society: A Brief Guide to Managing the Beliefs that Drive Risk in Business
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The Crisis-Prone Society offers preventative measures that can be taken by business professionals and scholars alike to alleviate the growing potential for cris