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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmat
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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows stu
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Pages: 576
Type: BOOK - Published: 2012-07-12 - Publisher: OUP India
Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India. The concepts have been
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Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of plati