Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add

Decision support systems (DSS) are widely touted for their effectiveness in aiding decision making, particularly across a wide and diverse range of industries i