Marketing for Cultural Organizations

Author	: Bonita M. Kolb
Publisher	:
Total Pages	: 190
Release	: 2013
ISBN-10	: 0415626951
ISBN-13	: 9780415626958
Rating	: 4/5 (958 Downloads)

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Book Synopsis Marketing for Cultural Organizations by : Bonita M. Kolb

Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of the author's Marketing cultural organisations.

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It focuses on those aspects of marketing most related to the challenges currently facing cultural organisations, including determining their market segment and