Heritage Marketing

Heritage Marketing
Author :
Publisher : Routledge
Total Pages : 298
Release :
ISBN-10 : 9780750663182
ISBN-13 : 0750663189
Rating : 4/5 (189 Downloads)
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Book Synopsis Heritage Marketing by : Shashi Misiura

Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.


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