How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marke

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in stud

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t