The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"

For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create y

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info