Nonprofit Marketing
| Author | : Walter Wymer |
| Publisher | : SAGE |
| Total Pages | : 382 |
| Release | : 2006-03-06 |
| ISBN-10 | : 1412909236 |
| ISBN-13 | : 9781412909235 |
| Rating | : 4/5 (235 Downloads) |
Book Synopsis Nonprofit Marketing by : Walter Wymer
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
