Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow

"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks,

We all can learn from past mistakes... It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of the

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a live