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Marketing of Olympic Sport Organisations
Language: en
Pages: 148
Authors: Alain Ferrand
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Human Kinetics Publishers

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"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuabl
Olympic Marketing
Language: en
Pages: 298
Authors: Alain Ferrand
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC
Managing Olympic Sport Organisations
Language: en
Pages: 255
Authors:
Categories:
Type: BOOK - Published: 2020 - Publisher:

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The aim of this book is to present, in a simple and practical way, the current knowledge of management that has been developed by and for Olympic Sport Organisa
Marketing the Sports Organisation
Language: en
Pages: 320
Authors: Alain Ferrand
Categories: Business & Economics
Type: BOOK - Published: 2008-08-27 - Publisher: Routledge

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a
The Olympic Games Effect
Language: en
Pages: 284
Authors: John A. Davis
Categories: Business & Economics
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons

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Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec