Marketing Research for Managerial Decision Making: Data Analytics Using Microsoft Excel

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketi

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leade

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing