This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to dif

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to dif

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern