Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century

"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their for