Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination mark