"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a v

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most success

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Inf

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or you