The Measurement of Meaning
Author | : Charles Egerton Osgood |
Publisher | : University of Illinois Press |
Total Pages | : 358 |
Release | : 1957 |
ISBN-10 | : 0252745396 |
ISBN-13 | : 9780252745393 |
Rating | : 4/5 (393 Downloads) |
Book Synopsis The Measurement of Meaning by : Charles Egerton Osgood
Download or read book The Measurement of Meaning written by Charles Egerton Osgood and published by University of Illinois Press. This book was released on 1957 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.