To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects�

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources,

Sustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an

The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a univers