Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identit

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, soc

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overvi

Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use c

"This work is a product of the staff of The World Bank with external contributions"--T.p. verso.