Mass Media Effects Research

Mass Media Effects Research
Author :
Publisher : Psychology Press
Total Pages : 538
Release :
ISBN-10 : 9780805849981
ISBN-13 : 080584998X
Rating : 4/5 (98X Downloads)

Book Synopsis Mass Media Effects Research by : Raymond W. Preiss

Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description


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Mass Media Effects Research
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Publisher description
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Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communica
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Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories