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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c
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Franchise Era
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Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press

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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Media Convergence and Deconvergence
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This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide t