Merchandising

Author	: Grace I. Kunz
Publisher	: Fairchild Books & Visuals
Total Pages	: 96
Release	: 2004-08-01
ISBN-10	: 1563673541
ISBN-13	: 9781563673542
Rating	: 4/5 (542 Downloads)

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Book Synopsis Merchandising by : Grace I. Kunz

Download or read book Merchandising written by Grace I. Kunz and published by Fairchild Books & Visuals. This book was released on 2004-08-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a complete overview of the merchandising process. Readers will master all the principles of merchandising, and learn how to apply these concepts to both retailing and manufacturing. Each chapter includes cases that illustrate how merchandising principles are applied by actual businesses.

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