A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you b

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practiti

"The Focused Business Plan is a highly practical and readable guide to evaluating a business from the vantage points of sales/costs/cash and assimilating that i