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Marketing in a Multicultural World
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Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu
Multicultural Intelligence
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"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian
Culture Crossing
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Thrive in the multicultural communities where you work and live People, money, and information are flowing faster than ever across international borders, puttin
The Oxford Handbook of Multicultural Identity
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Authors: Veronica Benet-Martinez
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Multiculturalism is a prevalent worldwide societal phenomenon. Aspects of our modern life, such as migration, economic globalization, multicultural policies, an