A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

"This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputation

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice