Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Busine

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, brand

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nati

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s