Social Network Analysis in Telecommunications

Download or read book Social Network Analysis in Telecommunications written by Carlos Andre Reis Pinheiro and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.