Throughout his career, B2B sales expert Jeff Bloomfield has studied why and how customers buy. His eye-opening approach combines proven scientific principles in

Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of of

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyer

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sa

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav