Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synt

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critica

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve