The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Cont

Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodali

This volume brings together two domains of scholarly inquiry: organization and management studies, and the study of visual and multimodal communication, and int

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in whic

Society is characterized by a constant flow of multimodal products, which increasingly blur the lines between screen and reality, and audiovisual translation al