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The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor
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Type: BOOK - Published: 2010-04-28 - Publisher: Harvard Business Press
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
Language: en
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Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these
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Pages: 418
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"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts