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Type: BOOK - Published: 2013 - Publisher:
In this paper, we investigate the optimal dynamic auction design for the display advertising industry. Currently, display advertising is sold through two market
Language: en
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Type: BOOK - Published: 2019-12-14 - Publisher: Springer Nature
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on
Language: en
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In this dissertation, I model generalized second price (GSP) auction for keyword search to analyze the optimal bidding strategies of the participating advertise
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Type: BOOK - Published: 1986 - Publisher: Free Press
Language: en
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