Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to atta

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to creat

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations.

Orchestrating Value: Population Health in the Digital Age focuses on the leadership thinking and mindset changes needed to transition from brick and mortar heal

Complex software systems are described with multiple artifacts, such as code, design diagrams and others. Ensuring their consistency is crucial and can be autom