Achieving Success Through Social Capital

Download or read book Achieving Success Through Social Capital written by Wayne E. Baker and published by Jossey-Bass. This book was released on 2000-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on guide to leveraging every business person's greatest asset: their network of personal and professional contacts to achieve individual and organizational success. The Internet has led to an enormous exchange of contacts but these are often weak and impersonal. Social capital, by contrast, is built on enduring relationships that give their participants new value and knowledge. This book aims to show managers and executives how to evaluate the quality of their show capital, and not just the quantity of their contacts.