The concept of digital risk, which has become ubiquitous in the media, sustains a number of myths and beliefs about the digital world. This book explores the op

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scient

This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in

In today's highly competitive business environments, with the rise of digital businesses and digital economy, digital strategies and organizational changes go h

In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infect