This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a profess

During World War II, the UK government created the Central Office of Information to act as the country s marketing and communications agency. In these desperate

Transform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplishe

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by mak