Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized

Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have tran

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politico