Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign comm

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th