Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integr

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Pu

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political m