This book comparatively assesses the China and India’s soft power strategy in Iran. By employing Joseph S. Nye’s “Soft Power” theory and forming the new

This book comparatively assesses the China and India’s soft power strategy in Iran. By employing Joseph S. Nye’s “Soft Power” theory and forming the new

This book has been developed that uses Joseph S. Nye's Soft Power theory and developing a new idea of “Power of Bonding” based on non-Western perspectives t

Lastly, the findings of this study indicate that Irans approach to soft power is strategically calculated. Iran makes explicit use of soft power that is differe

Studies Iran's soft power in Afghanistan and Pakistan in cultural, religious, social, ideological and educational spheres