Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k

This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their tho

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This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the

In conventional mathematical programming, coefficients of problems are usually determined by the experts as crisp values in terms of classical mathematical reas