Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield mana

“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t