"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those cu

Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one

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