WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable

In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the w

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.