Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes

This is a book about systems, including: systems in which humans control machines; systems in which humans interact with humans and the machine component is rel

How can otherwise normal, moral persons - as citizens, voters, and jurors - participate in a process that is designed to take the life of another? In DEATH BY D

Build Applications, Websites, and Software Solutions that Feel Faster, More Efficient, and More Considerate of Users’ Time! One hidden factor powerfully influ

Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that