This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign d

In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communicatio

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a