Public House and Beverage Management: Key Principles and Issues

Download or read book Public House and Beverage Management: Key Principles and Issues written by Michael Flynn and published by Routledge. This book was released on 2007-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.