Introduction to Business

Introduction to Business
Author :
Publisher :
Total Pages : 1455
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.


Introduction to Business Related Books

Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Practical Marketing and Public Relations for the Small Business
Language: en
Pages: 388
Authors: Moi Ali
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organisi
Persuasive Advertising for Entrepreneurs and Small Business Owners
Language: en
Pages: 209
Authors: William Winston
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge

DOWNLOAD EBOOK

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad
Public Relations For Dummies
Language: en
Pages: 391
Authors: Eric Yaverbaum
Categories: Business & Economics
Type: BOOK - Published: 2011-03-03 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin
Start Your Own Public Relations Business
Language: en
Pages: 192
Authors: Jacquelyn Lynn
Categories: Business & Economics
Type: BOOK - Published: 2009-03-03 - Publisher: Entrepreneur Press

DOWNLOAD EBOOK

Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public rela