Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic met

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet no

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored f