Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

A user friendly research tool that will enable readers to understand how research fits into public relations management.

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet no

This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different