Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because qu

"This book discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of

Case study research conducted in 1981 in nine US companies and seven Japanese companies.

An instructor's manual and a set of PowerPoint transparencies are available to supplement the text.

In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and